Board of Governors



Jeffrey W. Loss, AHC

President, D.A. Loss Associates, Inc.


Jeffrey Loss, AHC, is President of D.A. Loss Associates, Inc. located in Milwaukee, Wisc.  D.A. Loss is a manufacturers’ representative firm representing more than 20 Division 8 and 10 manufacturers, covering sales territories in Wisconsin and Illinois. The firm has six employees, including Jeff’s brothers, Matt and Chris.  


Jeff is proud to carry on the “hardware tradition” started by his father Don, who began his career at a hardware distributor in Manhattan and later formed D.A. Loss Associates in 1968.  In fact, Don got the job through his brother-in-law Warren Elmblad, who was a longtime Sargent salesman.

Jeff has enjoyed his term on the Board of Governors and looks forward to the positive changes in direction made to education and membership during the last few years. During "off hardware hours," Jeff enjoys running, biking, cross country skiing and spending time with his wife Dawn McCarthy.