The door and hardware industry operates at a powerful crossroads where safety, technology, construction, compliance, security, and human behavior intersect. As smart hardware, access control innovations, digital integration, automation, and sustainability initiatives rapidly advance, professionals are being asked to adapt faster than ever before. Yet the human brain is naturally wired to resist change, default to old habits, and avoid uncertainty—creating silent barriers to innovation, leadership, and performance.
In this high-impact session, Edie Raether introduces NeuroShifts™, a groundbreaking framework that blends neuroscience, psychology, and peak-performance strategies to transform how leaders think, communicate, and respond in a rapidly evolving environment. Attendees discover how to override outdated mental patterns that slow adaptation, block creative problem-solving, and create resistance to new technologies, standards, and processes.
This session reframes the hardware professional as more than a technical expert—positioning them as a strategic, future-ready leader capable of navigating the accelerating demands of safety, performance, and industry transformation with confidence and impact.
Learning Objectives:
- Rewire for Resilience: Learn neuroscience-based tools to stay agile and effective through shifting codes, evolving standards, and technological disruption.
- Innovate with Neuroplasticity Discover how the brain unlocks creativity and problem-solving to tackle complex hardware, security, and integration challenges.
- Lead with Influence & Clarity Use NeuroShifts™ to motivate teams, navigate resistance, improve communication, and foster buy-in for new ideas and processes.
- Enhance Customer Experience Apply the psychology of trust, decision-making, and subconscious influence to strengthen client relationships and deliver greater value.
Speaker:Edie Raether, CSP, CEO, Performance PLUS
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Edie Raether, known around the world as the Maestro of Mind Mastery, is an international keynote speaker, bestselling author, behavioral psychologist, and corporate consultant to Fortune 500 companies. With more than 50 years of expertise in leadership psychology, communication, and human performance, Edie brings a rare blend of science, strategy, and storytelling to every stage.
A former college professor and ABC talk-show host, Edie has presented on five continents and worked with more than 3,500 organizations worldwide. Her signature work, NeuroShifts™, helps leaders and teams “be the boss of their brain” by rewiring mental patterns that drive clarity, influence, innovation, and high-performance results.
Renowned for her dynamic, engaging style, Edie translates complex neuroscience into practical, actionable strategies that transform how people think, lead, and succeed—both professionally and personally. Her mission is simple yet profound: Elevate the way leaders think, act, and perform—one brain, one shift, one breakthrough at a time.